Home › Pricing
One ad spot on a shared 12×9 postcard, $399 per month per route at the founding rate, 6-month minimum. Ad design, printing, postage and tracking are included. That works out to about $0.17 per home reached (est.).
If your ad gets fewer than 6 tracked responses (calls, QR scans or offer claims) in your first 3 months, month 4 is free.
Responses are counted automatically through your tracking number and QR code. Full terms come before you sign.
Example: Columbia Route 1, our headline route, has 14,871 residential addresses across 6 neighborhoods (USPS carrier-route counts).
Per drop: 14,871 ÷ 6 monthly drops ≈ 2,400 homes (rounded down, est.). $399 ÷ 2,400 = ≈$0.17 per home (rounded up).
Over the 6-month minimum: $2,394 ÷ ≈14,800 homes = ≈$0.17 per home (rounded up).
Estimates. Home counts are rounded down and costs rounded up so the figure never looks better than it is. Routes differ in size; we'll tell you your route's exact count before you sign.
What it costs to reach the same ≈2,400 homes once, by different routes to the mailbox.
| Option | Per home | ≈2,400 homes, one drop |
|---|---|---|
| Neighborhood Card (one of 8 spots, shared 12×9 card) | ≈$0.17 | $399 |
| Solo EDDM postcard, turnkey vendor (approx.)2 | ≈$0.39 | ≈$936 |
| DOPE Marketing 6×9 postcard, $500/mo plan1 | $0.89 | ≈$2,136 |
| DOPE Marketing 6×9 postcard, self-serve1 | $1.29 | ≈$3,096 |
1 DOPE Marketing 6×9 postcard prices as listed on dopemarketing.com/pricing, checked 2026-10-19: $1.29 each self-serve, $0.89 each on their $500/month plan. Prices can change; check their site for current terms.
2 Approximate typical price for a turnkey solo Every Door Direct Mail postcard (printing + postage + drop-off by a vendor). Not a quote; it varies by size, quantity and vendor.
DOPE plan total excludes the $500/month plan fee. Totals are per-home price × ≈2,400 homes, rounded.
You split printing and postage with 7 other local businesses, so one drop costs $399 instead of hundreds or thousands of dollars.
Your ad is about 5.69×3.42 inches, roughly the size of a postcard, sharing a 12×9 card. A solo postcard is all yours, front and back.
No other business in your trade can be on your route while you renew, so the other 7 ads are never your competitors.
If you want a whole postcard to yourself and the budget for it, a solo mailer is a fine choice. If you want to stay in front of homeowners every month for a fixed $399, the shared card costs far less per home.
See your business on the card before you decide. Send your business name, trade, city and phone, and we'll email a mockup of your ad. Free, no obligation.
Email your business name, trade, phone and city. We'll confirm within one business day which neighborhoods have your trade open.
sales@swiftscaletechnology.com