Postcard advertising for gyms & fitness studios. Only one per card.

When gyms & fitness studios is in season in Mid-Missouri

Demand is highest in Jan, Feb, Mar, May, Sep. The strongest 6-month run is Jan-Jun, so the time to lock in your spot is around November.

Where this comes from

New Year's resolutions Jan; pre-summer May; back-to-routine Sep. Source: profile UNVERIFIED (industry folklore, no primary source pulled).

What it takes to pay for itself

The 6-month minimum costs $2,394. At a typical ticket of about $55, that's 44 new customers over six months. That's revenue, not profit, so plug in your own margin.

Ticket: GoodRx: $40-$70/month typical gym (ESTIMATE $55). National averages; Mid-Missouri prices may be lower.

Where we mail for gyms & fitness studios

Columbia, MO: best-fit neighborhoods include Rothwell Heights & King's Meadow, Thornbrook & Copperstone, Pierpont area.

Jefferson City, MO: best-fit neighborhoods include Holts Summit area, Wardsville area, Covington Gardens area.

Fit is based on the homes on each card: owners vs. renters, home age and value, household income and families, compared with who buys from gyms & fitness studios.