Postcard advertising for auto repair & tire shops. Only one per card.

When auto repair & tire shops is in season in Mid-Missouri

Demand is highest in Jan, Feb, Dec. The strongest 6-month run is Oct-Mar, so the time to lock in your spot is around August.

Where this comes from

cold snaps kill batteries / tires; otherwise steady. Source: NOAA NCEI 1991-2020 normals USW00003945 Tmin<20F; baseline UNVERIFIED.

What it takes to pay for itself

The 6-month minimum costs $2,394. At a typical ticket of about $415, that's 6 new customers over six months. That's revenue, not profit, so plug in your own margin.

Ticket: CarMD: avg check-engine repair $415.31 (2024). National averages; Mid-Missouri prices may be lower.

Where we mail for auto repair & tire shops

Columbia, MO: best-fit neighborhoods include Thornbrook & Copperstone, Georgetown & Southwest Hills, Pierpont area.

Jefferson City, MO: best-fit neighborhoods include Wardsville area, West Hills area, Covington Gardens area.

Fit is based on the homes on each card: owners vs. renters, home age and value, household income and families, compared with who buys from auto repair & tire shops.